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Article review related to marketing

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These journals may be the most accessible. You should also access marketing-specific…. Journal article review introductory template Note: the questions on this template are very basic and this template is only suitable at the very beginning of a project. As you progress, you should be asking more complex questions about what you are reading. Give the full details of the article: name, year, journal, authors? What journal is this in?

Marketing Research Literature Review

Recent Industrial Marketing Management Articles - Elsevier

Every month we bring you a handful of the most intriguing marketing trends and show you real-life examples of how other organizations are using them to their advantage. If you are investing in website enhancements and content creation, you are prioritizing technology investments in ways consistent with other content marketers across the industry. The report also details the technology content marketers used most prevalently in the last 12 months. Blog posts take up the top spot on this list—with a full 97 percent of marketers utilizing blogs. Case studies and emails were tied for second place with 83 percent of marketers utilizing these tools. March You have probably heard that video is important in content marketing, but some major brands are taking this to the extreme by developing full-length television shows and documentaries to help promote their products.

Recent Industrial Marketing Management Articles

Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over journals both academic and trade are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database.
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