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Marketing relationship research thesis

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This research dissertation investigates the role of relationship marketing in generating a competitive advantage and promoting customer loyalty in the United Kingdom. The research specifically looks at the strategies and approaches taken by Barclays bank to enhance good relationships with the customers in order to remain competitive and successful. In addition, the research explored the dimensions of relationship marketing in Barclays Bank Plc. A high street Barclays bank in a major city was chosen for the study and interviewees selected randomly to participate in a qualitative study. The research concentrated on content analysis technique in order to identify the strategies used by Barclays to increase relationship with customers. From the research, it was found that maintaining good relationships with the customers is based upon trust and commitment from the bank.
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25 Cool Ideas for Your Marketing Research Topics

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Popular Marketing Dissertation Topics For MBA Students [ Digital,Brand ]

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Download PDF. A short summary of this paper. Table of Contents List of GraphsNowadays, business organizations are attempting to relate their advertising exercises to social media considering its expanding impact.
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A Selection Of Interesting Topics For An MBA Thesis On Marketing

Marketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business B2B and Business-to-Consumer B2C , there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers.
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If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills. However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics.
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